Word: stunt
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Dates: during 1930-1939
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...Andy (Kent Taylor), a fresh pressagent, he was so rude she cried. To make amends he tried to exploit her farm background by having her drive a flock of geese across Broadway at the afternoon rush hour. For the first time in cinema history, newspapers treated this publicity stunt as wary metropolitan editors actually do treat such affairs- labeling it publicity and publishing it for its amusement value. Thereafter the story, scanning Wanda's eventual appearance in a show, her disillusioned return to Wendensville, follows established lines of Cinderella fables but manages to keep out of the dullard class...
Scribner's, enlarged, redesigned and editorially revamped last October to reach a wider field, has increased its newsstand sales from 6,280 to 69,000 copies per month. Out for larger editorial bear, young Harlan Logan announced in Printers' Ink last week a stunt familiar to trade publications but radical for such a staid old publishing house as Charles Scribner's Sons. Beginning in June, Scribner's will deliver gratis for three months via Western Union 50,000 copies to 50,000 people with annual incomes of $7,500 or more. After the three months...
...wife (three months with child) faced the alternative of their man's death from a severed spinal cord and ruptured spine, or his recovery with life-long paralysis. Scooped, the Examiner's editors could only groan as the first editions of the Chronicle screamed the ill-fated stunt through San Francisco with a five-column front-page picture...
...Francisco Examiner's officials, shrinking from the public reaction against a good stunt gone sour, denied any actual prepayment to the diver, disavowed sponsorship of his plunge. Other newspapermen sympathized, because they knew who it was that had jumped, and why. He was Ray Wood, a professional diver from high bridges who had plunged safely from the 110-ft. Merchant's Bridge in St. Louis, twice from Steve Brodie's 165-ft. Brooklyn Bridge,* once from a 170-ft. Aurora Bridge over Lake Union at Seattle. Going off the 185-ft. San Francisco-Oakland Bridge was Wood...
Even more useless than her stunt is the New York-to-Paris Derby fostered by the French government as a memorial to Lindberg's flight ten years ago this May. So many organizations and individuals have pointed out how little the race would do for publicity and good-will if some of the fliers were killed that the plans have been changed. Though the entrants are no longer expected to start simultaneously and on the same date that Lindbergh flew, no matter what the weather, the Derby is still dangerous and futile. Lindbergh himself would probably prefer the prize money...