Word: stunt
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Dates: during 1930-1939
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...similar stunt was staged at Manchester College in North Manchester, Ind., where undergraduates conducted a fake broadcast of a European war so realistically that one student not aware of the hoax fainted...
Promotion. Like all world's fairs, this is a business venture, a supposedly self-supporting promotion stunt. Few such stunts actually break even. The Century of Progress did manage to net $702,171, but that was a peewee return on the $47,000,000 investment (of which $10,000,000 was put up by the fair's promoters and recovered in full). The real return was an estimated $700,000,000 in extra business it drew to Chicago...
...mean financial daring, took over as chairman of the Bond Sales Committee, set out to sell $27,829,500 in 4% fair debentures. But by February 1937 only $20,000,000 of the bonds had been sold and Grover Whalen had to pull a high-pressure stunt out of his black fedora. With the greatest of ease Maestro Whalen invented the Terrace Club, purportedly swank dining & wining place on the fair grounds, with a membership restricted to those who would subscribe to $5,000 of fair bonds. Even so, banks had to absorb the final $3,500,000 worth...
...stunt started off hell-for-leather. Last week it was spavined, string-halted, wind-broken. Eleven of the twelve riders who finished had nothing but saddle galls to show for their trouble, were trying to rake up enough hay money to get back to North Texas, where they hoped to see Mr. Parton face to face. But Promoter Parton was missing...
...common way for an art gallery to make a splash is to put on a "subject exhibition." These range from stunt shows which purists deplore (e.g., "Great Rivers in Art" or "Paintings of Pigs") to loftier surveyals of important art forms. In the lofty class this week Manhattan's rich M. Knoedler & Co. presented "Classics of the Nude"-31 pictures from Pollaiuolo to Picasso. This was a good idea. The linear play and complex modeling of the human body, the textures, transparencies and color subtleties of the skin, have made nude painting what Bernard Berenson called "the most absorbing...