Word: stunt
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Dates: during 1930-1939
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Last week Nat Burns, Googie Allen, General Cigar and their admen, J. Walter Thompson Co., fairly dithered with excitement over a lush harvest of free publicity. It all derived from a neat stunt concerning Gracie Allen's "lodge," incredible and wholly mythical brother in which Columbia Broadcasting System happily cooperated. On every Wednesday night program for nearly a year Gracie has been piping stories of this brother who invented a way of manufacturing pennies for 3?, who printed a newspaper on Cellophane so that when dining in restaurants he could watch his hat & coat, who hurt his leg falling...
...unseen and unseeing audience of National Broadcasting Co. was not let in on the fun at first. Loth to help puff a competitor's stunt, NBC banned all mention of the brother-hunt when Burns & Allen were invited as guests of Chase & Sanborn's Eddie Cantor. Fleischmann's Yeast's Rudy Vallee. Crooner Vallee was actually switched off the air when he inadvertently referred to it. But since Eddie Cantor threatened to work in a reference in such a way that NBC would have to switch station announcements, NBC's protests have gone pretty much...
...after the House had shouted itself hoarse in debate. Within six hours, 40 members in turn bounced up to shout, roar, sob, rant, plead or threaten, for & against. In a decade and one-half Prohibition had been argued threadbare. There was nothing new or sensational left to say. Only stunt: appearance before the House of New York's Sirovich, a physician, with 18 bottles of beer, a pint of Scotch whiskey, a quart of milk and a declaration that the 18 bottles of beer contained the same amount of alcohol as the pint of whiskey, that in physical composition...
Oldtime airmen can recall no factual basis for the episode referred to in Air Mail, an episode which air transport men regard as libelous. Nearest historical approach to the legend is the case of the late "Al" Wilson, Hollywood stunt pilot, who jumped from a spinning Sikorsky bomber, leaving in the ship a man who was manipulating smokepots for a cinema shot. The passenger also wore a 'chute but made no apparent move to jump. The Professional Pilots' Association investigated, concluded that Pilot Wilson had jumped without warning, drummed him out of its ranks. Last September...
...saunter in. As Jack Price says: "Nowadays a reporter can still carry his cane and have a camera tucked in his pocket." The adventures of news photographers can be fully as thrilling as those of newshawks. Ingenuity comes quite as much into play. Jack Price thinks the most ingenious stunt he ever saw was ''Crazy Johnny" O'Brien's, at a Mineola murder trial. Cameras were barred from the courtroom. The knot of photographers waiting outside was amazed one day to see O'Brien suddenly dash off at top speed down the street...