Word: stunt
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Dates: during 1990-1999
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...most ethically challenged of the big three tabloids? (It was the Globe that set up Frank Gifford's hotel tryst with a former airline attendant, prompting a censorious New York Times op-ed piece by Enquirer editor Steve Coz.) Pecker says the Globe will "absolutely not" pull such a stunt again. Still, he says, "we're going to cover the spice and the controversy of the story. It's going to really be, shall I say, the unvarnished story...
...spark that started what came to be called the collegiate "fish wars" of our grandparent's generation occurred right in Boston. It was 60 years ago, March 3, 1939, when the very first goldfish was gulped by Lothrop Withington Jr. in a campaign publicity stunt at Boston College. A candidate for freshman class president, Withington staged the swallowing to attract attention, after his friends gave him the idea with a $10 bet. Hungry for votes, anxious to collect his money, and most probably motivated by a prescient sense of history, the enterprising student invited Boston journalists to the event. Company...
...hockey. They don't watch TV or movies, and to the outsider, they don't even seem to have jobs. They eat, drink and breathe hockey. Even the first graders are in on the latest hockey gossip. The trouble begins when this dinky city falls victim to a publicity stunt directed by one of their own former residents who is in search of big city fame. His article in Sports Illustrated sparks interest in Mystery's "Saturday Game" hockey club, the central artery of the town's existence, bringing a flurry of attention to the tiny town. The same bygone...
...have heard of Eddie Gaedel. At 3'7, he is the shortest person ever to play in a major-league game. In a stunt in 1951, Bill Veeck, owner of the St. Louis Browns, sent Gaedel to bat. He instructed Gaedel to stand at the plate and not swing and Gaedel promptly walked on four pitches...
...would try such a stunt? Better yet, who would respond? The campus Left was almost as controversial; these days, Perspective sounds, well, sensible, frightening as it is to contemplate. The campus press was once split into armed camps, enragedly quoting each other out of context, treasuring each "[sic]" like a captured enemy standard. People weren't a bunch of Voltairetrained parrots, who dutifully preface every rebuttal with a formulaic declaration of how earnestly they support the right of their opponents to speak, regardless of the clap-trap spoken. And today? The name "Al Gore" says...