Word: stunt
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...Unlike the infamous baby milk factory stunt during the Gulf War, this one appears to be real. The U.N. agency's extensive survey covered every area of the country and was made in cooperation with the Iraqi government ? which claims as many as 7,000 children aged under five died in October as a direct result of sanctions. The agency scheduled an emergency meeting Thursday to discuss the crisis. One easy solution they probably won't discuss ? destroying Iraq's chemical and biological warfare stockpile immediately...
...with a mind-numbing abundance of mini-series and specials. The point is to boost the NIELSEN RATINGS of their affiliates during this quarterly four-week period, when local stations set advertising rates. It's a bit of a sham for advertisers, whose rates are partly determined by such stunt scheduling. And now they're doing something about it. On discussion at next month's meeting of Nielsen's Customer Alliance, an advisory group that includes advertisers and affiliate reps, is "extended measurement." One form of it could triple the annual 16 weeks of ratings to 48 weeks...
...rest of the film follows Brackett as the strategically escalates the crisis to suit both his interests and (he thinks) those of the hapless Baily, who pulled the stunt only as a last-ditch effort to recover his job at the museum, and is bewildered by the chubbub he has created. Predictably, Brackett loses control of the media circus (complete with clowns, in this version), and the situation spins swiftly towards disaster...
...Enter Kashpureff and his stunt. After snagging the attendant publicity, AlterNIC's founder fled his Washington state home, went underground, eventually apologizing for the traffic hijacking and settling with NSI, InterNIC's parent corporation...
...presume that by cooking up this little stunt, committee Republicans are simply acknowledging that their investigation into more serious matters has failed," said Jim Jordan, a spokesman for Senate Democrats on the panel - adding that he couldn't see how Dole's appearance would be relevant, "although it might be enjoyable." Quite. Dole is certainly no Gipper, but he does know how to wear that Teflon coating...