Word: stunt
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...network has indulged more aggressively in this kind of stunt than Fox. As part of a complex $1 million package deal last fall that included a viewer contest, Fox had a character on its Party of Five ask, "Got milk?"--the tag line for the multimillion-dollar America's Dairy Farmers' ad campaign. In a similar marketing scheme, Dr. Dre spouted AT&T's "Know the code" on New York Undercover. The upcoming Mother's Day episode of Living Single will top that for MCI when a character calls mom by dialing 1-800-COLLECT. "Whatever...
...anti-Castro campaign. According to records the Cuban government provided TIME, the Brothers entered Cuban airspace more than a dozen times in 1994 and '95, and Cuba said it made a diplomatic protest on most occasions. Then, on Jan. 9 and 13 of this year, Basulto repeated his stunt of dropping leaflets on Havana. "It was so humiliating," Castro told TIME. "The U.S. would not have tolerated it if Washington's airspace had been violated by small airplanes...
...Head and Hard-Boiled--furious meditations on manhood as a criminal state of grace. Broken Arrow is jokier, less resonant than those dark epics, but it's still a swell night at the movies. The audience gets as pulverizing a workout as the stars do. Or rather, the stars' stunt doubles, who deserve Oscars for best supporting masochism...
...story behind that story is instructive. Dole's campaign staff had been alerted to Gramm's stunt, and urged Dole to comply. "What they wanted," says a friend of Dole's, "is for Bob to have said something like 'I've been waiting to sign this pledge before friends, and you're friends.'" But Dole said no. Chief campaign strategist William Lacy tried to reverse Dole's decision. When Lacy appeared at Dole's Capitol Hill office, Dole stiffed...
Image has become one of Coffey's assets. He had a false start in his first-year with his homeless-in-the-Square stunt, and last year we watched his Angry Pilgrim theatrics somewhat bemused. But if Coffey is anything, he's larger than life. Frequently making announcements in dining halls, everpresent at council tablings and events, Coffey has always been at the center of the action. In fact, we would expect him to overshadow any president the council elects--and that's not necessarily a bad thing...