Word: stunt
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...visitors to his 17th-floor office suite before a portrait of himself, commissioned and autographed by former Vietnam prisoners of war, so he could * say, "I don't think the POWS would have given me this if they thought what I had been doing for them was a publicity stunt." Like a salesman whose primary product is his own reputation -- as it was, in a sense, when he created EDS, the computer-services firm that made his fortune -- Perot hates adverse comment. He remembers the tiniest unintended factual errors by reporters and delights in haranguing them, and anyone else...
...candidate Richard Nixon pulled a similar stunt by hinting that he had a secret plan to bring Americans home from Vietnam. Almost exactly four years later, his National Security Adviser, Henry Kissinger, proclaimed, "Peace is at hand!" What was really at hand was another election. Nixon won -- then unleashed the Christmas bombing...
When CBS hired a newly minted Univac to analyze the vote in the 1952 presidential election, network officials thought it a nifty publicity stunt. But when the printout appeared, an embarrassed Charles Collingwood reported that the machine couldn't make up its mind. It was not until after midnight that CBS confessed the truth: Univac had correctly predicted Dwight Eisenhower would swamp Adlai Stevenson in one of the biggest landslides in history, but nobody believed it. It is a defining moment in THE MACHINE THAT CHANGED THE WORLD, a surprisingly satisfying five-part history of the computer that starts April...
Kerrigan is quick to add, however, that she did not hang the flag as a media stunt. "I don't think anyone could have predicted the amount of publicity I got," she says...
Witness Michael Dukakis's tank-driving stunt in his campaign for president in 1988. Dukakis responded to charges of being a dovish peacenik by donning full military garb and hoisting his pathetic little body into the driver's seat of a tank. All we could see was his large goofy head, complete with green helmet, sticking out the top as the tank rolled down the street. It was a photo op turned mockery...