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Andrew Heiskell, chairman of the board of Time, Inc., unveiled the stunt--a Time, Inc. parody of a Lampoon parody of Life Magazine--at a morning press conference in the Situation Room of Time-Life building in New York. "Our parody-parody is a bold step forward in journalism," Heiskell said. "It should silence those Cambridge yellow-necks for good...

Author: By O.j. Muffin, | Title: What But a Dance of Death... | 10/8/1968 | See Source »

...protest the stunt Lampoon members will roll a six-foot replica of a birth-control pill from Harvard Square to the Boston Common. On the Common, LaFarge explained, they will detonate the pill to dramatize the Lampoon's "angry dissatisfaction with parody-parodies of Life...

Author: By O.j. Muffin, | Title: What But a Dance of Death... | 10/8/1968 | See Source »

Associate Editor Bob Jones, who wrote the Essay, says that he always spits on the bait when he goes fishing, and he insists the stunt pays off. As for Senior Editor Bob Shnayerson, for years he kept a tattered grey sweater in his office and wore it whenever he worked on major stories. This week the sweater disappeared and Bob worried all the while he edited the Essay. "Lost," he kept muttering. "All lost...

Author: /time Magazine | Title: A Letter From The Publisher: Sep. 27, 1968 | 9/27/1968 | See Source »

What is least important about this small, fierce novel is that it is a brilliant stunt-a male author staying undetected, for the length of a book, in the mind of a female main character. Brian Moore does not pull off his wig and bow, nor is there any impulse to applaud. Applause, of course, would mean that the deception had failed. It is, in fact, successful, and Moore earns, with great cleverness, a distinction that many writers are born with-that of being judged as a lady novelist...

Author: /time Magazine | Title: Books: Day of Squalls | 6/21/1968 | See Source »

...roles in the movies and on TV. They act their hearts out, but they go largely unsung. There were 12,000 horse appearances in 1967 alone, most of them "N.D.s" (nondescripts, or extras), some of them cast horses (Bonanza's Lorne Greene rides a cast horse), the rest stunt horses who can rear up, buck, play dead and, for all anybody knows, kiss and dance the boogaloo. In the remaining animal roles last year were 21 bears, six crayfish, one anteater and 1,186 chickens. All the animals earned pretty good money, although naturally the most talented ones commanded...

Author: /time Magazine | Title: Awards: Talk to the Animals | 6/7/1968 | See Source »

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