Word: stunt
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...marketing stunt that may just have worked too well. In the 1980s, the largely unknown Patagonian toothfish was plentiful in deep Antarctic waters. After a name change to the menu-friendly "Chilean sea bass," the catch became a staple at upscale restaurants, popular for its mild flavor, which allows chefs to show off their sauces. But this week a Chilean sea bass boycott organized in February in San Francisco by the environmental group National Environmental Trust moves to its fifth city--Philadelphia--and high-profile restaurateurs in New York City, Los Angeles and Washington will probably add their names...
Marcus is willing to consider the possibility that he doesn’t quite succeed in clearly conceptualizing or conveying his ambitious reimagination. Although it might seem to be just a publicity stunt, the self-inflicted bad review in McSweeney’s suggests an awareness that his work might, justifiably, be poorly received. And as he told The Crimson, “writers can indeed think that their work came out badly. But this is what makes you want to write more novels: a sense of insufficiency...
...Whenever someone does a crazy stunt, it gets press [coverage],” says Connie Cooper, founder of College Foundation Planners, Inc., a college counseling service based in California. “But these games don’t work...
...mail made her feel “trashy,” she came because the HoCo acted to correct its mistake. “It was definitely the apology e-mail,” she said. Sheria D. Smith ’05 took full advantage of the publicity stunt. “I’ve learned to capitalize for my own gain,” she said. “They let me in because they thought they could get with me but I had no intention. And I get to party for free!” Many...
...back only $8.25.) The student bartenders are extremely friendly, going out of their way to make sure everyone is served quickly and having a good time. Do not be surprised if you notice someone next to you working on a problem set—John Nash’s stunt double makes regular appearances here...