Word: stunt
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...guess they would not be cute if they carried bubonic plague. But these being glove-gray country mice that have skittered in from a Tom and Jerry cartoon, I root for their innocence and ingenuity. I am even mouse-proud. My mice are smarter than your mice! After the stunt with the Skippy peanut butter jar, I felt as they had gotten 800s on their SATs. These guys are good...
...first tried the e-mail stunt earlier this year with Friends, a star-studded buddy flick set in the port city of Pusan in the 1970s. Using a name list culled from an online site, his company, Korea Pictures, fired off a video pitch featuring the film's star Jang Dong Gun (sort of a South Korean Tom Cruise) to 1 million hard-core moviegoers. The movie this month became Korea's biggest blockbuster ever. It's hard to know exactly how much the Internet helped, but if an online pitch is going to work anywhere, it's in Korea...
...sign the log book on your way out. According to geocaching.com there are now caches in all 50 states and in 46 countries. Later this summer 20th Century Fox will stash props from the movie Planet of the Apes in geocaches around the country as part of a stunt-marketing campaign. Now that Hollywood has discovered it, look for more than a rubber snake in a coffee...
That was a fair description of old-fashioned literary inbreeding, of how books once grew out of other books. But authors who try such a stunt these days may find their work unpublishable. Such was the clear message delivered by Charles Pannell Jr., a U.S. District Court judge in Atlanta, when he issued an injunction barring the scheduled June publication of a novel by Alice Randall called The Wind Done Gone. The ruling was a victory for the Margaret Mitchell estate, which claimed that Randall's novel infringes on the copyright of Gone With the Wind...
...Estimated ratings for the luxuriously padded two-hour finale were 20 percent off last year's Neil Armstrong numbers - and estimated water-cooler chatter on Friday morning was off 30 percent - but "Survivor 2: The Sequel" still beat NBC's stunt-studded "Friends" handily on a weekly basis and still gets more people talking than any network show out there. ("Back From the Outback," a where-are-they-now cleanup show charged with sopping up the last of CBS' May-sweeps spoils next week, may finally yield to the aging Peacock gang.) Here's management's leverage in the Hollywood...