Word: stunting
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Dates: during 1930-1939
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...stunt hatched by two radio press-agents last week made a newspaper and broadcasting show of the Chicago public school system, shut from the beginning of the term (TIME, Sept. 13) by an infantile paralysis outbreak. While the city grumblingly paid its 9,000 idle teachers, press and radio mined a circulation bonanza. Five newspapers printed homework outlines and instructions under streamer headlines in editions which the parents of 317,000 elementary-school pupils felt more or less duty bound to buy. Six radio stations broadcast lessons by teachers which provided a new sort of parlor game for many...
...from "Seven Days in the Madhouse!" He headlined Edward VIII's abdication "LONG LOVE THE KING!" and disguised Times photographers as clergymen so they could sneak into a hospital, scoop a picture of an injured motorman after an "L" crash. Last week Editor Ruppel outdid himself in a stunt which brought his program of gingery oldtime journalism pretty close to the hysterical...
Whether or not Editor Ruppel's most ambitious stunt to date was up to the standard Times readers have come to expect, the Times's Nazi expose sent its city & suburban circulation rocketing above its evening rivals, the News and Hearst American, for the first time...
When a man outruns a horse, it isn't news. Last December Jesse Owens beat a race horse over a hundred-yard course in Havana, but it is an old carnival stunt. A man reaches his maximum speed in a few seconds. Over limited distances he can run up a big lead before the horse gets going. But last week in Fort Oglethorpe, Ga., a man-&-horse race was given a new twist...
...radios. But protests continued to spout and the U. S. Department of Commerce finally declared that it would not permit the race (TIME, May 31). By this time the handwriting was clearly on the wall, but stubborn Minister Cot refused to call off the idea. As a substitute publicity stunt for the Exposition, he devised a race from Istres, France, non-stop to Damascus, then back to Paris with as many stops as entrants wished. Last week this flight took the air with tremendous fanfare...