Word: stunting
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Dates: during 1930-1939
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...George M. Cohan for a special morning performance before a group of Baltimore businessmen who were guests of the Sun management. Before the show they heard an ode composed for the occasion by the Sun's Poet Folger McKinsey ("The Bentztown Bard"). Baltimore buzzed with talk at this stunt and local admen took the hint to increase space in the Sunpapers, as Baltimoreans have always called the two sheets. Mr. Black was drowned in 1930, slipping from the taffrail of his yacht Sabalo off the Jersey coast...
...sweating, salivation. But if deprived at more advanced stages, they became acutely miserable, carried the syringe to the keeper, ignoring food which had been offered as an alternative choice. Dr. Yerkes declared that, if he had cared to risk the apes' lives for the sake of a sensational stunt, he could easily have taught them to inject themselves. He proposes to experiment with medicinal cures which, if successful, may also prove successful with humans...
...Clem") Sohn stepped from a plane, spread homemade "bat wings" of canvas sewed between his legs and arms, swooped, banked, looped for 4.000 ft. before floating to earth by para chute-first man to "fly" with his own wings. Thereafter Clem Sohn made a tidy living doing his spectacular stunt at fairs and air meets. Only one man tried to copy him-Parachutist Floyd David, who plummeted to death at Flint, Mich, on his maiden...
...firefly's light does not know how Electrophorus becomes electric. Two years ago Christopher Coates, the New York Aquarium's inquisitive tropical fishman, slipped an electric eel into a hard-rubber trough with metallic contacts an inch apart, discovered that it could light a neon lamp. That stunt became the Aquarium's No. 1 attraction, with three performances daily. Branching his eel out into the field of ceremonial keypushers, he had it supply the initial impulse to start a police siren, a North River fireboat, an airplane; light a 2,000,000-candlepower beacon in Radio City...
...advertising, a move which has made Hart Schaffner & Marx a household name and a music hall gag for the last third of a century. Hart Schaffner & Marx copy forms a faithful record of what the U. S dandy has believed were the styles of the times. Best advertising stunt in the company's history was to plaster France with $50,000 worth of banners right after the Armistice, announcing to the A. E. F.: "Stylish clothes are ready for you in the good old U. S. A.-All-wool guaranteed-Hart Schaffner & Marx...