Word: stunting
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Dates: during 1940-1949
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...building will house 1,500 tenants (330 families) in spacious duplexes, all prefabricated and slipped into place like drawers into an empty desk. The outer walls will be mostly glass, and finlike shades will protect them from the Mediterranean sun, a stunt Le Corbusier had tried in Rio de Janeiro. "Just as the human eye can stand the sun because it has eyelashes," says Le Corbusier, "rationally oriented sunbreaks will admit only those rays that bring pleasant warmth and cheer in every season...
...threatened by Mauna Loa, a local princess was called to the rescue. Mumbling an incantation, she threw a hunk of her hair into the onrushing lava and stopped it right on the outskirts of town. In 1935 the U.S. Army substituted TNT bombs for hair, and tried the same stunt -with about the same result...
...Broadway career (as a sort of second-run Ethel Merman) and a few big scenes in the movies. This week, at 36, Benay will step up to a microphone and a new career in radio as quizzer on a parents v. children stunt called Keeping Up with the Kids (Sat. 8:30 p.m. E.S.T., Mutual). The show calls for no singing, but that's all right with Benay. "I hope to grow into old character woman parts," she explains...
Hirohito won admiring attention from the Nippon Times, which disclosed to its readers that the emperor was one of the few men in the world who can take a fan between his toes and fan himself. What is more, pursued the Times, "he is able to perform this stunt while swimming...
...time the 5,145 prizes were awarded last week, G.M. felt that it had got its money's worth. The contest had proved a smart publicity stunt. It had also given G.M. a closer appreciation than ever before of two basic emotions of good factory workers: a strong pride in their work, a deep love of precision machines. By giving those feelings a stronger, more individualistic outlet, G.M. felt, it could take some of the curse of monotony out of mass production...