Word: stunting
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Dates: during 1940-1949
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Master of Ceremonies Ralph Edwards was desperately sick of the whole stunt...
...inevitable happened. Chuck Luckman turned up in Hollywood to preach his save-food doctrine and witness the start of the "Friendship Train," a cross-country stunt to collect food donated for hungry Europe. Surrounded by the great and near-great of Hollywood, he watched the ceremonies center on a flag-painted collection of boxcars, loaded only with movie stars and searchlight generators. Then, after the famous names had gone home, the real train started out of Glendale station, hauling twelve carloads of wheat, flour, canned milk and a soybean by-product called Multi-Purpose Food...
Gold-Plated Greetings. As a publicity stunt, Bendix Home Appliances, Inc. sent a gold-and-silver-plated duplicate of its one-millionth production unit to the Vatican as a present for Pope Pius XII. The Edison Institute at Dearborn, Mich. fared even better; it got the actual model-entirely goldplated...
...poll, rigged as a publicity stunt to advertise the Harvard Dramatic Club's fall production of Ibsen's Enemy of the People, got a response of 850 ballots in boxes placed in the House dining halls the end of last week...
...Schiaparelli, Maggy Rouff, et al.-had all promised to attend the show. But as the beauteous California models paraded in their bathing suits and dresses before buyers and fashion writers, there was not a big-name designer among the oglers. They had decided that California's bold publicity stunt threatened too much competition. But Georges Berheim, manager of Paris' huge Galeries Lafayette department store, cried: "Sensational! I would like to buy the whole collection...