Word: stunting
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Dates: during 1940-1949
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...program had failed to get results. With special expense accounts and special credentials from President Peròn, the attaches (who were sent to 50 countries) were usually the fanciest spenders and most zealous propaganda-pushers at any Argentine embassy. It was a labor attache who thought up the stunt of having Eva Peròn send clothing to needy Washington schoolchildren. Scores of labor leaders were sent on paid-up junkets to see the New Argentina. But the drive to build up a Peronista hemispheric labor federation came to nothing...
...weird make-up and atom story were to celebrate April Fools' Day. Though the stunt was hoary, Pageant's 32-year-old Editor Harris Shevelson thought it had worked well enough for the Berliner Illustrirte Zeitung in prewar days to give the alien corn a try. For his nonsense section, Shevelson had even lifted one old'gag directly from the Zeitung: pictures of "man's first attempt to fly by his own lung power...
...April Fool stunt was another Shevelson attempt to pep up the pocket-sized magazine he took over 15 months ago. In the year and a half before he arrived, Pageant had lost $400,000, and Publisher Alex L. Hillman (who also owns a dozen pulps and comics) was getting ready to shut it down. Intense, hard-working Harris Shevelson, who had moved over from the managing editor's chair at Coronet, zipped up Pageant's articles and covers, put in more pictures. Circulation for March was 350,000, and 400,000 copies were printed for April. Pageant...
Reaction to the April Fool stunt was mostly favorable-though a few readers berated Pageant for joking about such a serious matter as the atom bomb. Said Editor Shevelson: "I hope the April Fool issue will become an annual thing...
...first report of such letters came from Kentucky three weeks ago, then from other states. The sender, whoever he was, gave the stunt a chain-letter twist by urging "dear miss" to send copies to five or six other "innocent and unsuspecting young people." Who in Seattle had it in for the U.S. public-school system? A crackpot, was one likely answer. Mrs. Pearl A. Wanamaker, superintendent of public instruction for the state of Washington, thought that too much time and too many postage stamps were involved; it sounded more like Communists to her. Last week the National Education Association...