Word: stunting
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Dates: during 1990-1999
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Holland was one of the few African Americans to head a publicly traded company. That brought both him and Ben & Jerry's a lot of useful visibility. Ben & Jerry's has long favored publicity stunts over traditional advertising. Not that choosing Holland was a publicity stunt--but the manner in which he was hired clearly was. The company staged an essay contest called "Yo! I want to be CEO." It attracted 22,000 applicants and was widely covered in the media. Holland did not enter. He was found through a blue-chip search firm...
...confident this is all a publicity stunt to sell magazines, and that things will return to normal next year. After all, this is Harvard, and since Harvard's name is the main reason most students come here, it has to remain...
Rather than get a defining moment out of this stunt, as Dan Quayle did with his allusion to Murphy Brown, Dole hardly got 24 hours before he had to backtrack, admitting that perhaps the movie was too violent for children under 13 or 14, after which attention faded. We may finally be entering a period when flogging values issues creates less and less of a stir. Yes, people are disgusted with vulgar entertainment and its impact on society, and yearn for a simpler time. But to look to government to allay those concerns is to divert it from the things...
...neat stunt--one of the scenes that make Eraser, like The Rock, a medium-high entry in the action genre. Briskly directed by Charles Russell, Eraser seems a near-photostat of Mission Impossible (the break-in of a secretive Washington-area facility to use a computer, the duplicitous father figure who must be killed) but with more brio. It also boasts some of the genre's standard idiocies. The script, by Tony Puryear, Walon Green and Michael S. Chernuchin, dreams up a new era of hand-held weaponry: a heat-seeking assault rifle. But the bad guys can't shoot...
...clearly born in the wrong place. In England wealth is traditionally inherited rather than created, which makes him an odd duck in the land of mad cows. He belongs in the U.S., the wellspring of genius entrepreneurs and shameless hucksters alike, which is why the flashy Times Square stunt is a perfect way for Branson to signal the next phase of his U.S. expansion. Says Ian Duffell, president of Virgin Retail Group in North America: "We've planted our flag here...