Word: stunting
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...bought the NBA Dallas Mavericks for $280 million. He is known for screaming at referees while sitting courtside. In 2002, he was fined $500,000 by the NBA for, among other things, saying of a ref: "I wouldn't hire him to manage a Dairy Queen." As a publicity stunt, Cuban filled in for one day as a manager at a Texas Dairy Queen...
...night of the election, CNN claimed to display “holograms” of reporter Jessica Yellin and musician will.i.am. The wonky, Star Wars-themed image was a cheap stunt, and it existed only in the camera, not in the studio. But true holograms are commercially viable, as are a host of other emerging optical technologies, such as 3D optical data storage, LED lamps, and virtual retinal display, which is like projecting images directly onto the retina...
Celebrity Autobiography Joan Lunden's wake-up routine. Neil Sedaka's food diary. The Burt Reynolds--Loni Anderson divorce--from both sides. These and other excerpts from star memoirs are read off-Broadway with deadpan glee by a rotating cast in the funniest docu-theater stunt of the year...
...According to a press release purporting to be from the group that organized the stunt, the "special editions" required six months of planning, 1.2 million papers were distributed and thousands of people participated in the process. The stunt also included a website - which is frequently overloaded and therefore slow - where users could read fake stories, click on ads and watch animated versions of those ads printed in the paper. Here's the text for a few dubious ones...
...fleeting minutes that U.S. involvement in Iraq had ended? By midday, the groups posted a video account of the prank, with interviews with readers around New York City. Some reports said the fake-out was nationwide, but the video was shot all in New York, and accounts of the stunt seemed limited to the actual home of the Times. And how does the New York Times feel about being parodied and satirized? A spokeswoman told an (actual) Times blogger, "We are in the process of finding out more about...