Word: stunts
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Dates: during 1990-1999
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...that the attention span of the average child is about 8 1/2 minutes, he cuts most acts to their best eight. Feld's formula includes a dash of gimmickry to pack 'em in. In 1985 it was the "Living Unicorn," a goat whose horns had been surgically fused. The stunt drew criticism from animal-rights activists but boosted ticket sales by more than 20%. Says Feld: "P.T. Barnum would have been proud...
...among their major accomplishments: providing bus transportation to the Yale game (an annual tradition), sponsoring a forum on minority and women faculty hiring (mostly the work of non-council member Lucy H. Koh '90) and sponsoring a concert by an unknown group called the Bermuda Strollers (actually a promotional stunt for a spring break tour company). These are student services...
COCA's fake draft card mailing was a great attention-getting stunt, but it offended and annoyed many who received the notices. Most of the people they sent draft cards probably agreed that American involvement in Central America is troublesome. Those who disagreed, who are the very people COCA should try to persuade, were only irritated by what they viewed as a reckless, anti-military gimmick...
...year of long-overdue admissions. Bill Buckner will admit he let the ball go through his legs on purpose. Jerry Tarkanian will admit he was paying his players the whole time. Tommy Lasorda will admit he hired a stunt double to look skinny for those diet commercials. Hulk Hogan will admit that professional wrestling is fake, and that only brain-dead people watch it. Jordan will admit he is not really from this planet, and will fly home. Tyson will admit he was beaten up by Barbara Walters (Why else would he have agreed to do that interview?), and will...