Word: stunts
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Dates: during 1990-1999
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...finally, an entrepreneur unlike any other: Jim Moran, 89, who, until he retired in 1985, reigned as supreme master of that most singular marketing device--the stunt. Highlights: he sold an icebox to an Eskimo on behalf of the American Ice Manufacturers Association. He personally hatched an ostrich egg by sitting on it for 19 days, 4 hrs. and 32 min., on behalf of the 1947 movie The Egg and I. For producer David Merrick, whose Broadway show The Matchmaker needed a little extra coverage, he dressed an orangutan in a chauffeur's suit and set the creature...
This is no knock on NASA either. Sure, it shamelessly hyped the Glenn flight. But NASA, a living rebuke to those conservatives who believe that government can do nothing right, is perfectly entitled to use whatever stunt it can to gin up the nation's constantly flagging interest in the greatest human achievement of this half-century, space flight...
...local politics. A candidate in five recent elections, he has switched parties twice; in 1988 he volunteered to work for Al Gore's presidential campaign. This time Looper was running as a Republican, trying to attract attention by legally changing his middle name from Anthony to (Low Tax). The stunt--parentheses and all--did little to disguise his idiosyncrasies. Looper is already under indictment on charges of misuse of office and, in June, had been slapped with a $1.2 million paternity suit by his live-in girlfriend. (He reacted to her charges with a press release saying he had been...
There are those who have criticized Glenn's mission as a mere publicity stunt to revitalize NASA's flagging space program. After all, Glenn is merely a guinea pig on the nine-day journey. Dubbed "Payload Specialist 2," he is the lowest ranking member of the crew...
...Carney, who sold the chain to PepsiCo in 1977 and now owns more than 70 Papa John's franchises, to declare in television spots, "Sorry, guys, I found a better pizza." Schnatter professes to be delighted that Pizza Hut responded angrily with a lawsuit, which he calls a publicity stunt. "They took the bait," Schnatter says. "We're now a player...