Word: stunts
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...architect who witnessed the chaos in Saigon last summer, when hundreds of thousands of refugees fled down from the Communist north. Arellano thought Filipino doctors and nurses might like to help out, so he put it up to the Manila headquarters of the Philippine Junior Chamber of Commerce. "Publicity stunt," argued some Manila skeptics, but last October the first seven Filipino doctors and three Filipino nurses set out for South Viet Nam. Their average age was 25. The Filipinos first set up straw-hut clinics in eight new villages (pop. 95,000) that the refugees were creating...
...been accused by some people of running a circulation stunt," said Editor Gunn last week. "I got one letter saying, 'If you are doing this just for circulation, remember Judas.' Well, it did start that way. But after three days, my motives had grown quite complex-until now I think only God can sort them out. We've managed to project God and Jesus Christ in a brash, vulgar tabloid. I think we've done a lot of good...
History to Order. Nothing could be further removed from Mathieu's announced intentions. Mathieu, who has learned Salvador Dali's stunt of playing the caped and haughty aristocrat, takes the titles for his pictures from early French history. He claims to be reproducing old battles and honoring the deeds of ancient noblemen on canvas...
...Demikhov's two-headed dog, Blok points out, was not a mere stunt. It was part of a long-range attempt to learn how damaged organs can be replaced, or how their functions can be performed by mechanical substitutes...
...tailored to sell. Says one publishing executive: "We decide first of all, is there a market for this book, then second, whom could we get to do such a book and do it well." Many of these market-tested, selfhelp, how-to-do-it, picture, memoir, fad and stunt books are written by clergymen, dietitians, gardeners, gourmets, radio comedians, diplomats, psychoanalysts, and almost anyone but writers. The amateurs, of course, are provided with outlines, editors and, in many cases, ghosts (a ghost may earn from $1,000 to $5,000 a book, in addition to a whack of the royalties...