Word: stunts
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Feature Bait. McCraken built his statewide empire on an ingenious newspaper stunt. Twenty-eight years ago, he borrowed $3,000 and bought Cheyenne's sickly weekly, the Wyoming Eagle. He converted it into a daily, made it the area's first tabloid and began giving it away free. But later only paid subscribers got a special section of features (comics, serial fiction, etc.). By starting new features first in the free section of the paper, then moving them to the supplement for paid subscribers, he got more and more paid subscribers, finally stopped giving the paper away altogether...
...historical paraphernalia, each so interesting in itself that it is likely to detract from the whole. The "Crystal Palace" lecture, featuring lantern slides of a once famous Victorian exhibition, along with Owen's barbed asides, is an example. "I'm sorry it has developed into a kind of stunt or parlor trick. It really has a value in depicting the Victorian era," he remarked in justification...
...drill will mark the first time that an eastern band has attempted such a stunt, although it is reported that one of the mid-western bands did it several years ago . It was conceived by Manager Alan S. Novick '55, Arnold H. Aronson '56 and Rogers, who thought up the details of the drill itself...
...easy to get approval (Lord Ismay admits that he was dubious), but Winston Churchill was for it. When someone objected that the stunt might misfire and only call attention to the impending invasion of Sicily, Churchill replied, "I don't see that that matters. Anybody but a damn fool would know it is Sicily...
...near hysteria. In "The Hour of Letdown," a man enters a bar, plunks down a mechanical brain, and orders rye & water for two. After ingesting a couple of drinks, the wonder machine unnerves the barflies by multiplying 10,862 by 99 in a split second, then caps the stunt by getting behind the wheel of a Cadillac and driving off. In "The Morning of the Day They Did It," two U.S. military men on SPCA duty ("Space Platform for Checking Aggression") blow the earth to bits out of sheer boredom. "About Myself is a nightmare comedy of numbers...