Word: stunts
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Last week a real-life shoe salesman, Thomas Bata Jr. of the Czech shoe-manufacturing family, was confident that he could vastly improve on O. Henry's imaginary sales stunt. A new Bata factory (one of 37 in the free world) outside Lima will make 1,000,000 pairs of canvas and rubber shoes a year. Bata expects to sell them for 11 soles (70?) a pair through 46 stores and by circulating through the highlands demonstration vans with movies, native salesmen and balloons for the kiddies. "I think," Bata says, "I've got something better than cockleburs...
...fizzled out. More seasoned correspondents cabled that Operation Smack had been carefully planned and valuable. It would have been carried out if there had been no visitors. Responsible Congressmen, after inquiry at the Pentagon, agreed that the operation, despite its unfortunate code name, was in no sense a publicity stunt. Military commanders in Korea were aghast over the furor. General Joseph Lawton Collins, Army Chief of Staff, back in Washington after a trip to the Far East, blamed bad reporting, defended Operation Smack as "sound and legitimate." There would be, he said, "many more like...
Although disappointed, William B. Van Lenner, curator of the Theater Collection in Houghton Library, refuses to believe that the sale was part of a publicity stunt. "She was in a jam and this was the only way out," he said...
...Gimbel Bros, department store last week, a customer asked a salesclerk: "Where do you sell apartments?" Without batting an eye, the clerk directed her to the sixth floor, where Gimbels did indeed have apartments for sale, the first department store in the U.S. to pull such a merchandising stunt. They were in a 14-story, $3,200,000 cooperative housing project to be built by the Peoples Bond & Mortgage Co. with FHA assistance, near Rittenhouse Square...
Much like the trainer whose stunt horse finally begins acting out of habit and not merely for sugar, draft officials think it is time to tighten student deferments and other exemptions or else scrap the whole Selective Service system and substitute Universal Military Training. Draft officials sense that students and everyone else of draft age now know they will have to serve sometime. With a dwindling manpower supply they contend that this is the opportune time to decide whether to skimp on deferments or institute UMT. But until President Eisenhower and Congress decide which course they will take, the present...