Word: stunts
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...Bankhead and Fred Allen speaking such plugs for The Big Show. Others heard Kate Smith giving a boost for her show by phone. The voices were tape-recorded, but many a housewife was presumably thrilled to hear the stars talk; some may even have tuned in as suggested. The stunt was the kind that has become a trademarked specialty of a radio go-getter named Ted Cott...
...News was carrying the names as a "public service," but it was also a smart circulation stunt. The paper hit on the idea while getting together a series on income taxes a fortnight ago. When it heard about the unclaimed lode in a single district (Manhattan's Third), it sold the U.S. Treasury the idea of printing the names as an experiment in getting the refunds paid. The city desk assigned a special staff to compile lists of taxpayers owed $100 or more. The News expects to run the lists (totaling about 6,000 names) for almost two weeks...
While Betty warms up to the injured Wilde, a sexy elephant stunt-girl (Gloria Grahame) moves in on the eligible Heston. A jealous Prussian elephant trainer (Lyle Bettger), foiled by Heston when trying to plant an elephant's foot on Gloria's pretty face, joins a plot to halt the circus train and rob the cashier's car. He causes a gargantuan train wreck-for which De Mille demolished full-sized trains (TIME, May 7). The wreck not only awakens Betty's love for Heston and her organizing genius in effecting the circus's comeback...
They hung the straw-filled effigy on the cathedral fence and set it afire. Over the smoking embers they posted a notice: "This is not a sporting boast nor a publicity stunt, but a loud and strong protest against a lie which is incapable of awakening religious sentiment in children . . . Pére Noél is the son of minds empty...
...thing was such a bright idea, it comes off such a brilliant stunt, it boasts in the Oliviers so much added aura, that the superlatives can't help spilling over into what should be more temperate zones. The productions have their admirable virtues; the stars have their expected lure. But this is no such event as was Olivier's Oedipus Rex on his last visit to Broadway. And far from blotting out a recent Caesar on Broadway (with Cedric Hardwicke and Lilli Palmer) or a recent Antony (with Godfrey Tearle and Katharine Cornell), the present productions will...