Word: stunts
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Bright & early on the Fourth of July, the Madison (Wis.) Capital Times began a journalistic stunt calculated to prove that Red-baiting and loyalty investigations have cowed the American public. A reporter set out with a petition composed of excerpts from the Declaration of Independence and the Bill of Rights-addressed to no one in particular-and began trying to get picnickers and strollers to sign it. By dusk, after approaching 112 people, he had only one signer...
Twenty-five minutes later, after the treasure had been found on Snell Isle, Timesmen began to tot up the results of their promotion stunt: six people were injured in auto accidents; several women fainted in the mob scene at the Times building; one woman, pacing off the clue in the dark, walked out into Boca Ciega Bay and had to be pulled out; four people had to be dragged out of waist-deep mud; the crowd ripped up stakes on a building site, which will now have to be resurveyed. But the Times seemed to think it was all worth...
This kind of advice was being given to frequent callers last week by the Oregon Journal's cooking expert, Mary Cullen. Horsemeat, hitherto eaten as a stunt or only as a last resort, was becoming an important item on Portland tables. Now there were three times as many horse butchers, selling three times as much meat. In the Portland markets, horse sirloins are 35? a pound, while beef is $1.14; horse tenderloins 45?, compared to $1.95-$2.15 for beef. People who used to pretend that it was for the dog now came right out and said it was going...
...Dore Schary's cost-cutting regime was just what the big brass at Loew's, Inc. (MGM's parent company) wanted, that Mayer was becoming a stranger in his own house. Last week the Hollywood Reporter's Bill Feeder tried an old newsman's stunt. He telephoned Mayer to express his concern over the expected departure and Mayer admitted that he was thinking of a change...
...little difficult at first for some to believe that the offer was not just a pressagent's stunt. A New York Times sports columnist summed up the reaction: "Fight for nothing? Who? Sugar Ray Robinson? Oh, no! It can't be. There must be some angle there!" But if there was an angle, Robinson rounded the corner on two wheels, gunned down a new straightaway. He now thoroughly enjoys his new personality as the responsible citizen. He is a big man in Harlem, a political power, who is often on the phone with his good friend Mayor Impellitteri...