Word: stunts
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...time the 5,145 prizes were awarded last week, G.M. felt that it had got its money's worth. The contest had proved a smart publicity stunt. It had also given G.M. a closer appreciation than ever before of two basic emotions of good factory workers: a strong pride in their work, a deep love of precision machines. By giving those feelings a stronger, more individualistic outlet, G.M. felt, it could take some of the curse of monotony out of mass production...
Master of Ceremonies Ralph Edwards was desperately sick of the whole stunt...
...inevitable happened. Chuck Luckman turned up in Hollywood to preach his save-food doctrine and witness the start of the "Friendship Train," a cross-country stunt to collect food donated for hungry Europe. Surrounded by the great and near-great of Hollywood, he watched the ceremonies center on a flag-painted collection of boxcars, loaded only with movie stars and searchlight generators. Then, after the famous names had gone home, the real train started out of Glendale station, hauling twelve carloads of wheat, flour, canned milk and a soybean by-product called Multi-Purpose Food...
Gold-Plated Greetings. As a publicity stunt, Bendix Home Appliances, Inc. sent a gold-and-silver-plated duplicate of its one-millionth production unit to the Vatican as a present for Pope Pius XII. The Edison Institute at Dearborn, Mich. fared even better; it got the actual model-entirely goldplated...
...poll, rigged as a publicity stunt to advertise the Harvard Dramatic Club's fall production of Ibsen's Enemy of the People, got a response of 850 ballots in boxes placed in the House dining halls the end of last week...