Word: stunts
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...Schiaparelli, Maggy Rouff, et al.-had all promised to attend the show. But as the beauteous California models paraded in their bathing suits and dresses before buyers and fashion writers, there was not a big-name designer among the oglers. They had decided that California's bold publicity stunt threatened too much competition. But Georges Berheim, manager of Paris' huge Galeries Lafayette department store, cried: "Sensational! I would like to buy the whole collection...
...stunt was reminiscent of a similar incident at New Haven last weekend when a Columbia plane scattered "safe conduct" passes over the Elis guaranteeing them immunity from attack on Manhattan subways...
...longest split-week in Harvard's theatrical history is beginning to suffer from a glut of empty seats. Like Benny and Allen, the Harvard Dramatic Club and the Veteran's Theatre Workshop seem to think there's nothing like a feud to fill the stands. The stunt is wearing thin, though, and readers of the daily communiques are beginning to wonder why both groups don't fold their flats and silently steal away to squabble in a small, warm, soundproofed room...
Fame. As a promotion stunt, Porters, a furniture store in Racine, Wis., has lent umbrellas to some 7,000 shoppers marooned by rain. Gratefully, all but three of the shoppers have returned the umbrellas. Porters' reward: A pat on the back from the American Education Press's My Weekly Reader, which cited this as an example of the inherent honesty of the public...
Every bit as staunch as the arrangements, the Band's bass drum survived a falling Yale man last November and the men, a hectic trip to Dartmouth and a serenade off the Capitol steps at Concord. Plans are afoot for a similar stunt at Richmond next week. This afternoon, the Band is armed with a new B.U. medley and a top-secret labyrinthian war dance, designed to completely out-maneuver the visitor's attempt. Whether or not the B.U. outfit is as big-time as its partisans would make out, time will tell. Meanwhile, the Band awaits the encounter, possibly...