Word: stunts
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...picture tells the story of an easy-going tramp who becomes involved in a nation-wide publicity stunt by a pretty newspaper reporter. The publicity stunt, however, takes on Fascist leanings when it falls into the hands of an unscrupulous publisher, which, needless to say, complicates the somewhat idyllic love story; and what starts out to be a harmless little romance turns into a national crisis...
...patriotic Pearl White, this man-sized stunt was not even a good day's work. Rough-riding heroine of The Perils of Pauline, The Exploits of Elaine, other serial thrillers of the youthful U.S. cinema industry, she had weathered a thousand terrible fates. With daredevil Ruth Roland (Ruth of the Rockies, Love and the Law, etc.) she was co-queen of the U.S. sequel-cinema in the days when To Be Continued Next Week left an agonizing seven-day gap in the lives of thousands of silent-serial fans...
Several members of the Smoker Committee were seen hauling around the fire, and, when questioned, they readily admitted that they had arranged the whole affair as a publicity stunt to interest Yardlings...
...Cheap Stunt...
...David Levinson and Robert Minor were never kidnapped or beaten in New Mexico [TIME, April 7]. They kidnapped themselves, with the help of New Mexico Communists, as a cheap publicity stunt and did such a crude job as to make themselves ridiculous instead of Communist heroes...