Word: stunts
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...German stunt is a series of features based on previous English-American troubles (Revolutionary...
...surprise was Lee O'Daniel's gesture of rescue for the soured promotion stunt. He gave the boys a tithe of his $12,000 salary as Governor, to be distributed to churches in 15 States. To his $1,200 Pat and Mike added $111 more, sent out checks to tithe-takers ranging from 5? to $24. Average church participation...
Then Betsy Blackwell brought a homely Boston nurse, one Barbara Phillips, to Manhattan for a whirlwind shopping tour, and made her over completely: new clothes, new hair, a glamorous makeup. Nurse Phillips gave Mademoiselle so much publicity that Betsy turned the stunt into a contest for ugly girls. From thousands of photographs of sad-eyed ducklings Betsy would choose one, send her home a cinema swan. Mademoiselle's circulation reached a peak of 178,057 in May 1939, began falling again...
...girls, invited them to Manhattan, gave them lunch and carfare but no salary, let them publish an issue of Mademoiselle under the tutorial eyes of her staff. The girls went home like Nurse Phillips raving about Mademoiselle. That trick put Mademoiselle in the money. (It is now a yearly stunt.) From 168,765 last July, circulation skyrocketed to 241,740 in August, went on climbing...
Last week Joan Fontaine became Joan Fontaine. U. S. cinemaddicts who saw Rebecca did not recognize Cinemactress Fontaine at first as gracious, wistful, haunting Mrs. de Winter. When they did, hats went way off to Director Hitchcock's Pygmalion stunt...