Word: stunts
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...When an airmail letter from him was held up, the President had a copy sent by wirephoto to reach Amelia Earhart at a banquet given in Oakland, Calif., in honor of her Hawaiian flight. The flight, according to the San Francisco News, was a Hawaiian publicity stunt for which Miss Earhart was paid $10,000. Said the President's twice-sent letter: "You have scored again...
...recent CRIMSON interview, Dr. Beyle declared that he had been grossly misquoted. Asked whether he believed this to be the beginning of a nation-wide Fascist campaign or merely a Hearst publicity stunt, Dr. Beyle declined to answer, saying that he would reserve his comments in case he is called is testify before the McCormack-Dicksters committee investigating un-American activities...
...Quorn was due to meet in Leicestershire's Loughborough last week on Boxing Day when a spasm of horror racked Sir Harold and his subscribers. Word slipped out that a crass and venal Loughborough manufacturer proposed a novel stunt to advertise his pants and shirts. As the Quorn met he would release a fox dressed in shirt and pants...
...first alteration between the editors came when an editorial was published in which the writer spoke of Huey's using the football team as a ballyhoo stunt to further his political ends. At this time, after several hundred copies had been distributed, the editors apologized and destroyed the remaining issues...
Switzerland. A spectacular promotion stunt by Swiss hotelkeepers backfired last week, sending the Swiss franc down below its gold point for the first time in months. To attract British winter sportsmen, the stunting bonifaces advertised that in settlement of Swiss hotel bills the pound sterling will be accepted as worth 16 Swiss francs flat. Last week the pound was worth 15.31 Swiss francs on international exchange. In effect the Swiss hotelkeepers had merely cut their rates. But Paris seethed with angry talk: "The Swiss, like the Germans, are creating an unfair cut-rate currency. What is the difference between...