Word: stunts
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Rather than shell out $60,000 to make a celluloid print of the movie so they could show it on theater projectors, Avalos and Weiler partnered with satellite companies to retrofit theaters in five cities to project the movie digitally--from hard drive straight to the big screen. That stunt made Avalos and Weiler, who live on a 200-acre sod farm in rural Pennsylvania, the first to project a movie digitally in movie houses. They became instant icons of the film-geek crowd. They also became pretty rich. Through video rentals and sales--and distribution in 20 countries...
...movie's producers sensed a bid to kill their film. Imagine Entertainment says McMahon has sour grapes because it wouldn't let him buy Beyond the Mat, which was nominated for a Director's Guild award in the Best Director category. A WWF spokesman claims it's a publicity stunt, and the company has a policy of not airing "third-party" wrestling events during scheduled matches. So why did the WWF agree to promote the film in the first place? And why did McMahon not only give full access to the filmmaker but also appear in the film? Whatever...
...paddle on a pair of cance-like skis--and for overnight trips, he uses as his "rest stop" the catamaran that he drags behind him and which is stocked with supplies. In 1988, Bricka walked 3,502 miles across the Atlantic Ocean from the Canary Islands to Trinidad--a stunt which landed him in the Guinness Book of World Records for longest distance walked across water (though one has to wonder what kind of competition he was really getting in that category...
...would have got The Dating Game's ratings because it would have been The Dating Game. But add a ring, some vows and a dress that looks like a doily, and newsmagazines from competing networks will cover your TV special. Getting married to a stranger is a daredevil stunt far more fascinating than jumping a train on a motorcycle, which Robbie Knievel did on Fox later that week to much lower ratings. That's partly because stupid Robbie didn't include a bikini contest...
...sensed a bid to kill their film. Imagine Entertainment says McMahon has a case of sour grapes because it wouldn't let him buy "Beyond the Mat," which was nominated for a Director's Guild award in the Best Director category. A WWF spokesman claims it's a publicity stunt, and the company has a policy of not airing "third-party" wrestling events during scheduled matches. So why did the WWF agree to promote the film in the first place? And why did McMahon not only give full access to the filmmaker but also appear in the film? Whatever...