Word: sturgeon
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...example, when a deconstruction crew took a wrecking ball to the Edwards Dam on Maine's Kennebec River, the results stunned even those who had lobbied for the dam's removal. Important fish species that used to swim from the ocean to spawn upstream--Atlantic salmon, alewives, sturgeon and shad--didn't just come back, marvels Pete Didisheim, advocacy director of the Natural Resources Council of Maine, "they surged back." The next year, almost a million alewives were massing in the river. Fish are also rebounding in Virginia's Rappahannock River after the U.S. Army Corps of Engineers blasted...
...feel more sexy, more virile, and it helps me get into character," says Ford Model Philip Sturgeon, who has appeared, whiskers bristling, in magazine layouts and ad campaigns for Levi's and Macy's California. In the words of Wilhelmina Artists' Agent Christopher Mertz, "Now it's a commodity, it's a look the clients can bank on." Says New York Casting Director Billy Serow: "A couple of years ago, it was the James Garner-Mariette Hartley look. Today, if you're dealing with anything hip, Miami Vice is the prototype...
Mark Zaslavsky sleeps with the fishes. No, he's not the victim of a Godfather-style rubout. But when Sturgeon Aquafarms imported its first live belugas after a seven-year slog of red tape, he slept next to the tank holding the five 50-lb. creatures on the flight from Germany to protect his investment. (He had trucked them to Germany from Russia.) Zaslavsky hopes to produce the first American-grown beluga sturgeon and caviar, in 36 tanks on the 1,700-acre farm of his partner Gene Evans just outside Pierson, Fla. To fish farmers, beluga is the Holy...
Caviar, or salted sturgeon eggs, hasn't always been so valuable. In the 19th century sturgeon were so plentiful in U.S. waters that bars gave caviar away. Overfishing destroyed the industry. Domestic fish farmers are now reviving it, marketing American caviar from such species as paddlefish, trout and hackleback. From white sturgeon alone, U.S. aquaculture is producing about 10,000 lbs. of caviar annually; at $30 per oz. retail, it has become a $5 million-a-year industry. But to Zaslavsky and other sea snobs, American caviar is nothing like beluga. "It's like a $10 wine compared with...
...environmentalists, letting caviar retailers like Zaslavsky raise sturgeon is like letting the fox raise the chickens. The caviar trade is not exactly squeaky clean, and Optimus, the parent company of Marky's, recently agreed to pay a $1 million fine for buying smuggled caviar in 1999 to meet the frenzied demand for millennium parties...