Word: sturner
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...brand. Will any of Tag Heuer's customers refuse to buy a pricey Swiss watch because Tiger is a pitchman? Probably not. But the company's initial skittishness doesn't bode well for Woods' Tag prospects. "They've already gotten their brand equity out of Tiger Woods," says Ben Sturner, founder and CEO of the Leverage Agency, a New York City-based sports-marketing firm. "He's not going to help them now." (Read "Can Golf Survive Without Tiger Woods...
...Woods and misses out on his triumphant comeback, it's doubtful that consumers will start switching razor brands (unless, perhaps, he endorses Bic out of spite). Yet Procter & Gamble, Gillette's parent company, is no fan of controversy. "P&G is known as being a traditional, conservative company," says Sturner. Plan on seeing more Roger Federer - and no Tiger - while he takes his hiatus from golf...
...Yale line-up was as follows: l.e., Cates, Stevens, Spaulding; l.t., Bloomer, Sturner, White; l.g., Kinney, P. Smith, Gillis; c., Roraback, Cartwright; r.g., Tripp, Roraback, Hockenberger; r.t., Hogan, Kineon; r.e., Hare, Hyatt, Ortmayer; q.b., Rockwell, Hutchinson; l.h., Hoyt, Roome; r.h., Quill, Stevenson, Morse; f.b., Shevlin, W. White...
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