Word: stuttgart
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...mantra in Europe, where corporate control has long been clubby, and the shareholders of an Aventis or a DaimlerChrysler are now as likely to be a California pension fund as a bank in Austria. This new business culture cares little whether its products are manufactured in Stuttgart or Shanghai; and it is as likely to find an executive or a new idea in Buenos Aires as in Brussels. "The economic imperatives behind such consolidation bring about a mixing and altering of business cultures that no one can impose or ignore," says French economist Jean-Marie Chevalier. "It requires larger, global...
...from the Class of '98 at Harvard Business School, where they met. Luis took a six-figure job with the consulting firm McKinsey & Co. in his native Colombia. Amar, who grew up in New Delhi, went to work for a Dallas software company. Austrian-born Thomas worked in Stuttgart, Germany, as assistant to the CEO of Porsche. Every six months he was loaned a new sports...
Chrysler managers thrived on spotting opportunities and going for them, if necessary chucking previous plans as if they were gum wrappers. And here they were, trapped in Stuttgart's planning hell, bristling at constantly being reminded what to do. A top manager coined the phrase "I'm having a bad PMI day." Steve Harris, Chrysler's former communications chief who defected to General Motors in February, says the Germans played literally by the book--theirs. "You'd go into a meeting and have to turn to Volume 7, Section 42, page 597," he recalls. "The Germans pride themselves on analytical...
...Mercedes minivan have been canceled. Yet the group has commissioned at least one new minivan-like vehicle, to be built probably by Mercedes, and a Chrysler car that will be marketed in Europe against Volkswagen's successful Golf. Both products are being designed with input from both Stuttgart and Auburn Hills. Marketers Holden and Zetsche insist that brand identities and marketing will remain separate. Yet inevitably, Mercedes engineering will make Chrysler cars more reliable, and Chrysler's flashy designs will make Mercedes less boring...
Since then, meeting schedules have been altered and their venue changed from Stuttgart to New York in order to reduce travel stress for both sides. The corporate-communications department, which has lost top staff members to cross-cultural tension (remember the business cards?) and job competition, last month hired an outside facilitator to help the communicators communicate with one another. "I never thought much of outside consultants," admits Roland Klein, a senior vice president for corporate communications. "But this seemed to work very well...