Word: stutz
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...young designer's SoHo loft: cardigans in this fall's newest colors (baby pastels), crepe de Chine jumpsuits by Stephen Burrows, $85 knit caps from Paris. The show-and-tell sessions can last for three hours. Then, with her merchant's instinct, Geraldine (Gerry) Stutz, 56, grandly decides which products Henri Bendel will carry...
After 23 years as Bendel's president, Stutz bought the store in July. Today, she says, like a child who has just inherited a candy shop: "I'm doing just what I have always done here, only now I'm doing...
...wrong" side of Fifth Avenue and was losing a staggering $1.5 million a year on sales of $3 million. W. Maxey Jarman, then chairman of Ge-nesco, Inc., a Nashville-based apparel conglomerate, snapped up the indebted store and turned it over to an unlikely boss: Geraldine Stutz, a onetime model and shoe editor at Glamour, who had successfully run the advertising for Genesco's I. Miller shoe stores. After reluctantly deciding to accept the job, Stutz swept through Bendel like a fall hurricane tearing through the Caribbean. Says a former employee: "It was 24 hours...
Declaring that the store looked "like a bowling alley," Stutz started an expensive renovation. The result, she boasts: "The beginning of boutiques." Rows of tiny shops, scarcely bigger than Victorian dressing cupboards, were set up on the main floor. The street of shops became Bendel's fame and still provides one-third of the earnings of the whole store. The basic design has not changed in 21 years. "I keep thinking that one day it will look old-fashioned and passe," says Stutz, "but it doesn't." Customers there receive close but not suffocating attention from modish salespeople...
When Detroit's Jefferson Avenue assembly plant rolled out its first Chrysler in 1925, there were 56 optimistic American automakers. Along with familiar names such as Ford, Chevrolet and Cadillac were ones that have now become quaint, like Stutz Bearcat, Reo and Jordan. This year another new car is coming off the Jefferson Avenue assembly line. But today's Detroit is far more sober about its debut. Only four U.S. auto companies remain, and two of those, American Motors and Chrysler, are in danger of going the way of the Stutz Bearcat...