Word: style
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Dates: during 1920-1929
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...have been favorably impressed with the apt manner in which some live ad agency's copy writer has caught TIME'S style. His production of snappy copy has averaged as well if not better than any issue of TIME. You will be frank to admit, I am sure, that not all of your staff members can maintain the swift pace set for them by the master author of TIME'S unique manner of expression. You are fortunate in having this series in the hands of one who could take his place among your capable group of reporters...
Sirs: A suggestion-merely a suggestion : TIME'S style is piquant, ticklesome, unique. Of an evening, bored and sleepy, I pick it up for the sheer intellectual pins-and-needles it jabs into me-spurring to action ("Write that letter!"), inspiring to wisecrack with my wife ("Do drop 'Thanks for the buggy ride,' George!") See? TIME'S informatory value being "as every one knows," taken for granted-accurate, complete, swift. . . . But, my dear Sirs, isn't that an absurd paragraph I have just composed? It is a tyro's effort to paraphrase TIME style...
...ladies were functioning as governors at the time Mr. Webster compiled his book. Possibly U.S. dictionaries, U.S. state constitutions will one day make provision for the new-style "Governess."- ED. Words...
...good qualities and I shall subscribe to you again. In the meantime it will rest me to get away from your haste and really unnecessarily bad English. No one ought to be in such a hurry and yet have time to manufacture such a new and unfailingly horrible literary style...
...Field Marshal might enter Jerusalem together. It was Colonel Lawrence who represented the Pan-Arabs at the Peace Conference. It was he, moody, mystical, perverse, who was driven by his eccentric soul to retire from the Near East, seek solitude at Oxford, and finally assume, incognito, the rank and style of "Private Ross of his Majesty's Tank Corps...