Word: style
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Dates: during 1920-1929
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Truly TIME is great. Its style is spreading and now comes a new weekly which has copped its paragraph headings and its lively method of introducing the news. I refer to Affairs, an information service which gives all the low-down on what goes on in the corridors and cloakrooms of Washington. It is very specialized and does not cover the world as does TIME, but its wisdom in borrowing TIME'S features should make it prosper...
...because it reveals the heart of the Arkansas-Missouri Ozarks in all their beauty, picturesqueness, and wildness. In a glorious setting we have a typical elemental drama of emotion among the Arkansas mountain folk. Feuds, stills, stark love, stark hate, stark death, are all mixed in best First National style. The conglomeration, however, is successful and the film deserves to be shown in the same theatre at which Paul Whiteman and his kingly entourage plays "Rhapsody in Blue...
...Hall's single column sketches and headings are in the best New Yorker style, but the two best layouts in the issue are by Batchelder and Hichborn. Mr. Batchelder's Peter Arno picture (Arno wasn't so fancy in New Haven two or three years ago when his name was Curt Peters) is fully as good as that satirical fellow could do himself, and the halitosis ad is what is popularly known as lifelike. How many in the class can give this little girl an identifying hand...
...into the future. First, he finds that the cost of high pressure distribution is beginning to offset the saving of mass productions. In the second place, mass production is threatened by hand-to-mouth buying, fostered by the need for rapid distribution and the consequently developed habit of rapid "style-change". And in the third place, Mr. Mazur sees danger to our prosperity from a change in the European trade balance...
...traces its growth through the past 136 years, notes its achievements and its blunders, comments on its present condition of legarthy and ventures to look into the future. He considers at some length the men whom he considers outstanding--Jefferson, Jackson, Cleveland, Bryan, and Wilson. A newspaper man, his style is concise, simple, dramatic...