Word: styling
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Dates: during 1930-1939
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...little Kansas town whose history it purports to record, Warners transported trainloads of notables. One contingent of 175 stars, pressagents and columnists was brought from Hollywood. Another of 14 newspapermen was imported from Manhattan. Dodge City store fronts were dressed up for the event in old Western style. Its somewhat sheepish residents, at the request of Warner Bros.' publicity staff, grew beards, carried hoss-pistols, danced in the streets for 60,000 visitors...
Wheaties' style of reporting ("Crack! A hot liner over second. Boy, Ducky-Wucky Medwick must have had a heaping dish of Wheaties this morning.") has become a running gag among baseball players, but it sells. The biggest (230 Ibs.) and the best Wheaties' announcer, 37-year-old Arch McDonald from Arkansas, adds a lingo of his own. A baseball buff from boyhood and a baseball announcer for the last eight seasons, Arch McDonald has the job of covering the home games of the World Champion Yankees and the Giants this season over WABC. He will collect a salary...
...lifted note for note from one of the old Louis records. Bunny Berigan, Roy Eldridge, and the whole crowd not only copy his ideas, but try unsuccessfully to imitate his phrasing, the secret of Louis' greatness. Father Hines learned some of it from him and started the "trumpet" style piano from which present piano-men get their ideas. Louis can take three notes and make them mean more than fifty by anybody else. The reasons are his magnificently emotional tone and his ability to phrase so simply and sincerely that the notes take on meaning and life. They cease...
...regard to the present band backing Louis, it is an excellent outfit. Jay Higgenbothem (trombone) is one of the greatest, Pops Foster (bass) removes all walls and other obstacles when he starts swingin', and Red Allen (trumpet) offers excellent opportunity for comparison with Louis with his fast technical style...
...supposed to be excellent, with Louis setting in as guest trumpet player on "Rockin" Chair"... Court decisions get more complicated with one judge in New Orleans recently handing down a decision to the effect that "the aforesaid plaintiff does have a solid band in the true New Orleans style, and should therefore he paid his wages...