Word: styling
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Dates: during 1940-1949
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...your article [TIME, Aug. 22] on romance comic magazines and their unusually good sales, you say: "The trend was so terrific that some of the old-style confession magazines confessed that they were in trouble." Presumably the trouble referred to was financial trouble, inasmuch as you quote from my midyear letter to our stockholders which reported a loss in the second quarter of 1949 of $11,635, after showing a profit in the first quarter...
...results were astonishing to both readers and editors. Every page was laid out in punchy, advertising style. Each issue bloomed with color printing. Weird symbols of internal organs caught the eye. Among the standing features: "Tumor Topics" and "Cancer Quiz." The Bulletin could say anything with enthusiasm. Inch-high type clarioned: "EVERY PERSON HAS A RECTUM . . . Any Doctor Can Examine It." An article on digital examination to detect cancer of the breast was briskly headed "Stop, Look and Feel," and decked with 17 drawings in color. The editors and artists even hit on a way to make a cover design...
...nine new Georgian-style buildings would be modern enough, with ample room to house a giant refectory and 750 students, including Brown's 17 fraternities. But a 10-ft. dry moat would surround them all, and a bristling 6-ft. iron stockade would surround that. There would be three entrances to the quad, each with a guardhouse manned by campus police. Underground, a network of passageways would allow students to go to dinner without getting drenched in wet weather...
Flair's sample issue has an off-white hard cover, with a second, illustrated cover visible through a triangular peephole. Flair abounds with other tricks. There is an accordion-style pull-out on interior decoration, a pocket-sized book insert, a swatch of cotton fabric, even a page written in invisible ink that can be read when it is heated by a lighted match...
...this slate-smooth hide & seek, there is so much daydreamy standing around that everyone seems to get captured at least twice. Under George Sherman's direction, the picture moves with somnambulist deliberateness and Dana Andrews continues his ponderous new style of acting like a mutinous galley slave. The other principals behave in harrowing situations like mechanical toys that need winding. A new actor, Jeff Chandler, registers a slow magnetic power similar to Gregory Peck's, and is apt to become at least half as popular. Stephen McNally, oddly the only one in the movie who tries...