Word: suasion
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Dates: during 1950-1959
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...Gentle Suasion. Where Ross peppered his writers with long or acid queries, Shawn gets what he wants by gentle suasion. When he likes an article he often calls the author-even late at night-to tell him so. But as editors, the only deep difference between Ross and Shawn, says one writer, "is that Shawn is about 100 decibels quieter." Shawn has the same passion as Ross for facts and accuracy, and is so precise that even a craftsman like S. N. Behrman says: "I like to do a New Yorker piece once a year just to get the benefit...
...four years, the International Monetary Fund has tried to prevent its member nations from selling gold at more than the official price of $35 an ounce. But the fund, having no power other than moral suasion, has failed. For example, South Africa, the world's largest gold producer, has been permitted to sell some of its annual gold output for art and industrial uses at premium prices (current price: about $40). But everyone knows that much of the premium-priced gold (which now represents 40% of South Africa's output) is not used industrially, and finds...