Word: suasion
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Leaders of Reform Judaism, well to the theological left of the Conservative branch, have for the most part abandoned Kethubahs and other impediments to divorce in favor of "moral suasion." They consider the Conservatives' change-the first such major innovation to be attempted in nearly 1,000 years-as "academic...
...Belgium, the Conseil d'Etat, which is short on legal powers but long on moral suasion, unexpectedly took the position that the EDC treaty violated Belgium's constitution...
...Gentle Suasion. Where Ross peppered his writers with long or acid queries, Shawn gets what he wants by gentle suasion. When he likes an article he often calls the author-even late at night-to tell him so. But as editors, the only deep difference between Ross and Shawn, says one writer, "is that Shawn is about 100 decibels quieter." Shawn has the same passion as Ross for facts and accuracy, and is so precise that even a craftsman like S. N. Behrman says: "I like to do a New Yorker piece once a year just to get the benefit...
...four years, the International Monetary Fund has tried to prevent its member nations from selling gold at more than the official price of $35 an ounce. But the fund, having no power other than moral suasion, has failed. For example, South Africa, the world's largest gold producer, has been permitted to sell some of its annual gold output for art and industrial uses at premium prices (current price: about $40). But everyone knows that much of the premium-priced gold (which now represents 40% of South Africa's output) is not used industrially, and finds...
...over painstakingly until the client is satisfied. He also has an almost hypnotic power to impress, persuade and convince the toughest tycoon. Even the American Tobacco Co.'s late George Washington Hill, who used to frighten advertising men out of their wits, wilted under Loewy's gentle suasion. He paid him the whopping fee of $50,000 just for designing a new white package for Lucky Strike in 1942 ("Lucky Strike green has gone...