Word: suasion
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...Captain Ahab beard and a stentorian voice, Koop recognizes that his largely symbolic job as the nation's top public-health official provides little more than a bully pulpit. "Anything I've done in the five years I've been Surgeon General," he explains, "has been with moral suasion and borrowed money." His crusades have ranged from a call for a "smoke-free society by the year 2000" to militant advocacy of the rights of deformed infants. Koop, who delights in the gold braid of the traditional Surgeon General's uniform, has also promoted some idiosyncratic causes: he recently tried...
...whose president, Raul Alfonsin, convinced rebel army officers to abort a plan to launch an offensive against the nations's still fragile democracy. For four days, the officers had plotted in a military compound outside the capital. Alfonsin proved that even in blood-soaked Latin America, the power of suasion can exceed the power of arms. The peaceful victory offers others in a war-torn world an eloquent lesson...
Edelman's effectiveness depends as much on her adroit use of statistics as on moral suasion. She never tires of pointing out that more than 12 million American youngsters -- 25% of the national total -- live below the federally defined poverty level. Or that while poverty has declined among other age groups, it has risen steadily among children. Or that the 10.8 infant deaths among every 1,000 live births in 1984 gave the U.S. one of the highest infant mortality rates among 20 leading industrialized nations. (And from 1983 to 1984, the C.D.F. reported last month, infant mortality rates increased...
...joint television address from the family quarters of the White House on the subject of drug abuse. "They wanted to do it together, from their home to our homes, as parents and friends, as well as the First Couple," said Spokesman Larry Speakes. By his noted powers of moral suasion, Reagan hopes to do nothing less than make drugs socially unacceptable...
...main achievement during his tenure as Foreign Secretary was the suasion of Mrs. Thatcher that she had to deal with Mr. Mugabe in Zimbabwe. He should get enormous credit; they were absolutely against him," says MacFarquhar. "A minor but important human achievement was persuading Margaret Thatcher to accept the boat people" after visiting Hong Kong to guage their plight...