Word: suavitel
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Dates: during 2005-2005
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...other Hispanic Americans. The Hispanic population is growing faster than any other group in the U.S., and its buying power is soaring too. By most accounts, P&G is leading the pack in the race to grab its business. Competitors like Colgate-Palmolive, which imported fabric softener Suavitel from Latin America, and Unilever, with grass-roots campaigns like storefront tastings for brands such as Hellman's mayonnaise and Rag?? spaghetti sauce in Hispanic neighborhoods, are also active. But P&G spent $107 million on Spanish-media advertising in the first nine months of 2004, tops in the U.S. (excluding Lexicon...
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