Word: sub-zero
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Score: +35,000 for calm privacy, -50,000 for the walk to the Northwest Labs in sub-zero wind chills
When one of his friends was dealing with a bout of sadness, Clarel Antoine II ’07-’09 knew how to lift his spirits. Though it was almost midnight and the temperature was sub-zero, Antoine hastily made his friend put on a jacket and run outside to the frozen Charles River. Amid the snow and ice, the two friends stepped cautiously onto the frozen river and back to its bank. Antoine died suddenly in late December of last year. Those who knew Antoine said they remembered his vivacity, charisma, and empathy...
After reading one of the stories, the study participants were presented with equally priced choices between two cars, two household cleaners and two dishwashers; in each case, the participants could pick a more luxurious nongreen item (a high-end Sub-Zero dishwasher with a no-spot drying system, for instance) or an eco-friendly item (a dishwasher with a short running time made with recycled components). Those who read the status-priming story were far more likely to pick the green product than the luxury product. They were also more likely to pick the green product than another control group...
Though it was nearing midnight and the temperature was sub-zero, Antoine hastily made his friend put on a jacket and run outside to the frozen Charles River down the street. Amid the snow and ice, the two friends stepped cautiously onto the frozen river and back to its bank. There they talked and laughed...
...early on the morning of The Game were probably pounding shots of tequila in the warm cocoon of their dorm rooms. For one set of drowsy yet dedicated undergrads, however, the morning played out quite differently: by seven a.m. the Harvard University Band was already outside braving the sub-zero temperatures at Harvard Stadium, without a mimosa in sight...