Word: subaru
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Dates: during 1970-1979
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...looks like a typical small pickup truck, but Japan's Subaru insists that the BRAT DL, a four-wheel-drive vehicle with an open cargo bed that it sells in the U.S. for $5,288, is really a "bi-drive recreational all-terrain transporter." The difference is important, at least to the manufacturer and U.S. Customs. By placing two seats in the BRAT'S cargo area, Subaru is able to import the machine as a car, on which the tariff is only 3%, rather than as a truck, on which the import tax is a far heftier...
...Subaru is scarcely alone in using this loophole: not one of the 335,000 pickups imported last year was taxed at the full truck rate. The 25% levy, introduced by Congress in 1963 in retaliation for a European tax on American chickens, was originally designed to hit imports of the Volkswagen Transporter, which is no longer produced. Successive administrations have let the tariff go unenforced, and this is not likely to change, despite a General Accounting Office estimate that about $600 million in truck import taxes have been lost since 1971. Reason: U.S. automakers are playing the customs game alongside...
...motivation for the naming of the ARCO Forum appears to be founded on the same type of concern that prompted Susan Ford to promote Subaru. This in itself is distressing. It would be irresponsible for Harvard to follow a policy of endorsing consumer products for cash. Even if the University were to deny that the name of the Forum constitutes an endorsement, the public would still assume Harvard would not associate its name with an institution of which it did not approve. Moreover, it is well known that a prime objective of advertising is simply to publicize the product...
...college dropout, Bricklin followed his father into the construction business and made his first after-tax million before he was 22. Later he founded Subaru of America Inc. and profitably distributed the tiny Japanese-built autos. He has rounded up $20 million in backing, much of it from Philadelphia Banker John R. Bunting and from businessmen in New Brunswick, Canada, where the new car will be made for export...
...small car and rent a large one whenever they have to travel somewhere together. Joseph M. Pepek, a dentist in Westfield, Mass., may represent the two-car future: last month he traded his big Buick Electra Limited for a smaller Buick Century and a tiny Japanese-made Subaru. "I use the Subaru to go to work," he says, "and the Buick for going to church or stepping out on Saturday night?you know, ceremonial occasions...