Word: subaru
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...point of OK soda? Well, what's the point of anything?" The nine-city campaign fizzled. And the company that a quarter-century ago had celebrated the baby boom with the jingle, "I'd like to teach the world to sing," killed the product. Meanwhile, a grunge-themed Subaru campaign that told viewers its cars were "like punk rock" fell flat, and Converse was surprised to find that Gen Xers were put off by a spot showing an All Star-shod youth spray-painting his name on a building...
After a few drinks, but still far from drunk, they left in a rented white Subaru sedan and headed toward Camp Hansen, home of a Marine Corps base, about 25 miles away on the island's east side. At about 8 p.m. they spotted a girl walking alone on a well-lighted stretch of road lined with storefronts and homes. The 12-year-old elementary school student had walked five minutes from her home to buy a notebook for school, which had begun just three days earlier...
...Subaru stopped alongside the girl, and two men got out. They said something to her in English, which she did not understand. Before she knew what was happening, they had thrown her into the back seat of the car, where they bound her eyes, mouth, arms and legs with tape. A little more than half a mile up the road, they parked, pulled their victim from the car and carried her to a deserted stretch of beach. They tore off the tape, and for 15 minutes at least two of the men raped her, before driving away...
...crime into an international incident. After the suspects left the scene, the girl found her way to a house nearby and called home. She was admitted to a hospital where doctors determined that she had no serious physical injuries. Police quickly alerted U.S. military police, who traced the Subaru rental. A day after the assault, they detained Marine Privates Kendrick Ledet, 20, and Rodrico Harp, 21, and Navy Seaman Marcus Gill, 22. Ledet and Gill have since confessed to the allegations, while Harp is denying them...
...cutting, mergers with other automakers and drastic rethinking of business practices. In mid-December, sixth-ranked Isuzu announced that it was getting out of the passenger-car business to concentrate on its truck business. Second-ranked Nissan is slowly absorbing ninth-ranked Fuji Heavy Industries, the parent of ailing Subaru...