Word: subaru
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Detroit is hardly alone in its struggle. The coming shake-out could well include such Japanese weak sisters as Suzuki, Subaru, Isuzu and Daihatsu, which lack deep pockets and far-flung distribution networks. "The smaller Japanese makers are doing absolutely atrociously," says Ron de Vogel, sales manager for the San Francisco Auto Center, a hypermarket that offers 11 American, Japanese and European makes under one roof. Concurs analyst Keller: "We're going to have to stop talking about Japan Inc. and start talking about individual Japanese companies. Some are going to shrink and maybe give...
Crimson Newscar Two, a red 1987 Subaru station wagon that rode like a dream, was lost in the line of duty in an accident on I-95 South in Fairfield, Conn. In the accident, two Crimson reporters narrowly escaped death when a roll of insulation fell from the back of a red Chevrolet pick-up truck driven by Brian J. Mola of Norwalk, Conn...
...from their operation of state and local pageants. That is because the Miss USA competition, unlike the rival Miss America system, is a profit-oriented venture. In Texas, Guy and Holt oversee a network of 40 local beauty shows. The splashy Miss Texas-USA pageant, which companies ranging from Subaru to Miller Brewing have been eager to sponsor, generates such high TV ratings across the state that the producers can charge advertisers $21,000 a minute...
...well be MATURITY SELLS. In a new Eastern Air Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...crackdown stems from a secret drive against the intifadeh by Israel's internal security agency, Shin Bet. Earlier this month, two Shin Bet agents riding in an unmarked Subaru abducted Mohammed Abu Hamam as he strolled down a street in the West Bank town of Ramallah. Abu Hamam, 34, is a key intifadeh leader who belongs to Yasser Arafat's Fatah guerrilla group...