Word: subcompact
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Consolation Level. Last week Detroit threw some reserves into the sales battle. Pontiac unveiled its first small car, the Ventura II, built on the same 111-in. wheelbase chassis as Chevy's compact Nova. Ford introduced a second model of its front-running Pinto subcompact, a "runabout" that has an upward-opening rear door much like the Vega's or Gremlin's. Increased supplies of the Vega may help to curtail sales of imports too; Chevy still has not reached its goal of building 1,600 Vegas a day, but hopes to do so in late March...
...demands, accept restrictive labor practices and pass on the increased costs to their customers. But many other industries?notably autos, steel and chemicals?run grave risks of losing markets when they kick prices up. Foreign automakers already build 15% of the cars that Americans buy. G.M.'s new Vega subcompact, which was designed to compete against the Volkswagen, had to be priced $211 higher than the Beetle. Other companies, similarly pressed, are shifting operations overseas for cheaper labor. The production of most typewriters, sewing machines and radios has been moved abroad...
...have been less belligerent than Roche's tough words would indicate. At the Norwood, Ohio, Chevrolet assembly plant, workers staged a nine-day go-slow without audible protest from General Motors. Last week a jurisdictional strike halted work at the Lordstown plant, the home of G.M.'s subcompact, the Vega 2300. Normally, says Woodcock, the company would be "kicking and screaming and disciplining right and left. Now they're just taking it. This is unheard...
...Karen Liable could type "four-barrel carburetor," but she certainly did not know what it did or even looked like. For precisely that reason, she was picked to leave her desk at the Ford Motor Co. last week, don coveralls, and approach a waiting Pinto, the 2,000-lb. subcompact that Ford will put on sale Sept. 11. Her mission: to perform many of the adjustments described in the owner's manual, The Happy Pinto -and How to Keep It That Way. If Karen failed, Ford officials said, the manual would be deemed a failure, and would have...
...that can be adjusted easily by the ordinary driver. The trend began with the introduction of two small, easily fixable models-Ford's Maverick and American Motors' Gremlin. As the automakers bring out new small cars, it is continuing. On Sept. 10, General Motors will introduce its subcompact, the Vega, and executives are boasting about how easy it is to repair. Says one: "Just five screws hold Vega's grille in place. It can be removed in less than ten minutes without taking off the bumper. All that's necessary to remove the bumper...