Word: subcompact
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Dates: during 1970-1970
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...demands, accept restrictive labor practices and pass on the increased costs to their customers. But many other industries?notably autos, steel and chemicals?run grave risks of losing markets when they kick prices up. Foreign automakers already build 15% of the cars that Americans buy. G.M.'s new Vega subcompact, which was designed to compete against the Volkswagen, had to be priced $211 higher than the Beetle. Other companies, similarly pressed, are shifting operations overseas for cheaper labor. The production of most typewriters, sewing machines and radios has been moved abroad...
...have been less belligerent than Roche's tough words would indicate. At the Norwood, Ohio, Chevrolet assembly plant, workers staged a nine-day go-slow without audible protest from General Motors. Last week a jurisdictional strike halted work at the Lordstown plant, the home of G.M.'s subcompact, the Vega 2300. Normally, says Woodcock, the company would be "kicking and screaming and disciplining right and left. Now they're just taking it. This is unheard...
...Karen Liable could type "four-barrel carburetor," but she certainly did not know what it did or even looked like. For precisely that reason, she was picked to leave her desk at the Ford Motor Co. last week, don coveralls, and approach a waiting Pinto, the 2,000-lb. subcompact that Ford will put on sale Sept. 11. Her mission: to perform many of the adjustments described in the owner's manual, The Happy Pinto -and How to Keep It That Way. If Karen failed, Ford officials said, the manual would be deemed a failure, and would have...
...that can be adjusted easily by the ordinary driver. The trend began with the introduction of two small, easily fixable models-Ford's Maverick and American Motors' Gremlin. As the automakers bring out new small cars, it is continuing. On Sept. 10, General Motors will introduce its subcompact, the Vega, and executives are boasting about how easy it is to repair. Says one: "Just five screws hold Vega's grille in place. It can be removed in less than ten minutes without taking off the bumper. All that's necessary to remove the bumper...
...certain amount of dissatisfaction among automakers that the annual changes add so much to their bills for tooling and marketing. The consumerism movement has also made customers more concerned about prices and less interested in change for the sake of change. Last week G.M. announced that its new subcompact car, which is called Vega 2300 and is scheduled to roll out next September, will not look any different for at least four years...