Word: subcompacts
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Dates: during 1970-1979
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...instant success; it was followed by Volare and Aspen, both aimed at small families. These cars now account for about half of Chrysler's sales, which were up 20% from a year earlier through the first 20 days of February. Next year the company will enter the subcompact field with a front-wheel-drive auto modeled after Chrysler France's highly praised Simca 1307/1308. The company has agreed to buy from Volkswagen up to 300,000 four-cylinder engines and 120,000 front axles for its new subcompact, thus saving $100 million in tooling costs...
...recovery. In mid-October, traditionally a flat car-buying period, sales for the Big Four were up 37% over the same period a year ago. American Motors, its Pacer "wide bodied" small car a runaway bestseller, led the way with a 53.5% increase. General Motors followed, with its new subcompact Chevette off to a fast start, with a jump of 43%. Chrysler's sales soared 33% and Ford...
...trend toward trimness is reflected in the few totally new 1976 cars. One is GM's Chevette, a hatchback "sub-subcompact" that is being built in the U.S. to compete in the same price ($3,000 to $3,500) and mileage (roughly 38 m.p.g. on the highway) class as Volkswagen's Rabbit. Ford last week announced that it would rush a minicar entry of its own Into production in Europe in time to reach the U.S. market in 1977. Chrysler plans to enter the mini field by 1980 with a front-wheel drive model, probably based...
...then being slow to meet the growing small-car market. With the Valiant and the popular Dodge Dart, Chrysler today has the largest share (32%) of compact-car sales, but its biggest product investment last year was in a costly redesign of its full-sized cars. Its one subcompact, the Dodge Colt, is built by Japan's Mitsubishi, and has not caught on especially well with U.S. buyers. Chrysler does plan to introduce three new compacts this fall, but the one new subcompact on its drawing boards will be built by Chrysler's French subsidiary and not imported...
...price boost, average list prices now stand about $1,000 above what they were 16 months ago. But small-car prices jumped about 25%, while those of full-size models went up only an average of 15% during that period. For example, the cost of Ford's latest subcompact Pinto has climbed 27%, to $2,919; Plymouth's Duster is up 29%, to $3,243. By contrast, full-size Dodge Monacos have increased 18%, to $4,605, and Ford...