Word: subcompacts
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Dates: during 1970-1979
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...subcompact that gets 20 m.p.g., his gas bill would be halved. The $450 difference could influence at least some more new-car buyers to opt for smaller autos...
...these proposals will ever become law is uncertain, but American drivers scarcely need to be ordered to think twice about their bigger cars. In a trend that dismayed Detroit, they had already begun doing so even before the energy crisis struck. In the 1973 model year, compact and subcompact cars captured 41.5% of the domestic new-car market, up from 38% the year before and 32% in 1970?before the first Vegas, Pintos and Colts appeared. Last month, sales of smaller autos, which frequently get around 20 m.p.g., were up 10% over the same period in 1972, while sales...
...shouted Worthington, "you all know what we're up against! A subcompact gets 20 m.p.g. against 10 m.p.g. for a standard-size car, but we got to convince 'em that a standard's just as good. Throw some figures at 'em. Tell them that they're three times as likely to be injured in an accident if they're driving a subcompact.* Wait a little bit, and then say that with big-car prices down so much, they'd be foolish to sit cramped up in a small car ready to die ... Men, go out there and sell those...
...might otherwise prefer a larger car. The automakers are acting as if that might happen; they are converting to small-car production as fast as they can. GM last week temporarily closed 16 big-car assembly plants and laid off 137,000 workers; meanwhile it is expanding production of subcompact Vegas by 40% in the 1974 model year. Chrysler Corp, is temporarily closing three of its big-car factories next month, and converting one from production of standard-size Plymouth Furys and Dodge Monacos to compact Valiants and Darts. American Motors, the smallest of the carmakers, has been prepared...
Motors and Chrysler announced price increases that will add $133 or more to the average retail price of 1974 cars. The biggest percentage increases will fall on hot-selling compact and subcompact models, though Ford's Mustang II compact is slated for no hike...